Gamification – Innovation – Progress
To capture people to collaborate in innovation has always been a challenge, and that’s where gamification provides an edge. When gamification is used to crowdsource ideas, the role of the innovation team is to coordinate innovation. They do that by designing innovation games that provide the goals and simple rules to direct activities of the participants.
Innovation games enroll people in an action where they are quickly on-boarded and given an opportunity to submit new ideas, or vote up and contribute to the development of other people’s ideas.
There is constant feedback to recognize their contributions and to build their status in the innovation community.
Some of the ways gamification can help engage a community of innovators.
- People like to participate in finding a solution or challenging a problem, particularly when the change will affect them personally.
- People want to be part of a winning idea.
People like to collaboarte and influence the direction and to participate in the process of innovation.
- This collective intelligence can be directed to develop innovative products, improve internal processes, or to solve specific business problems
- People need to feel they are in the game and directing the change, rather than beeing out of the game, where they can not take any influence
- Recognition of their contribution and the status that infers upon them.
Mazzum builds on unique selling points, which are rewarding system, gamification and idea market.
- Success Factors for Innovation management
- make it easy and fun to interact and contribute
- comment and rate ideas on the fly
- Like, Unlike ideas
- Pledge money (virtual mazzum coins)
- be rewarded with points and badges
- keep it simple and let see people they make progress
- Small wins have an big impact on peoples motivation
- Leaderboards can help “The Power of small Wins”
- Let people reedem the collected points from a company shop
Why are computer games so addictive? One of the reasons is that we have a constant monitoring of progress. In Mazzum you have a leaderboard, you gain batches, and you can see how many points you have gained. Also, you can follow how your colleagues have contributed. And you can get various overviews of your progress.
A great book about tracking progress, called “The Progress Principle“. One of her conclusions is that in order for workers to stay intrinsically motivated, they need to have a genuine sense of progress.
People also like to be rewarded for their efforts.
Giving audiences virtual badges has become a popular way to reward people for the time and energy they invest.
An innate desire that most humans have is the urge to compete.
Deep down, many of us want to outperform the next guy and be the top dog.
Leaderboards have long been a way of achieving status in the gaming world.
Achievments Point System