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In Mazzum idea management solution by ACAR, www.acar.ch you can post an idea and at same time post the idea to the users my site news feed.
See the YouTube Video in the Mazzum YouTube Channel
Please see the new YouTube video Part 1 about the new version of Mazzum
Here are some points and outcomes of the workshop for Ideation Management we always discuss with our clients
We have added some new AJAX improvements to the Main Page of Mazzum.
Using gamification to innovate can bring your business to the next level
“Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase.
Innovation expert Peter Meyer believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”
Gamification is the technical term for applying game-design characteristics to content and applications that aren’t games. Typical gamification elements include such things as achievement badges, achievement levels, leader boards, virtual currency, points that can be traded or cashed in and progress bars or other visual meters to encourage people to complete a task.
Research by Gartner says, which predicts that more than half of all companies which manage innovation processes will gamify those processes by 2015.
“Some companies will want to test gamification with employees before taking it to a broader ecosystem,” they say. We describe how the Institute for the Future, a nonprofit research group, uses social-media gamification for generating ideas about possible future scenarios: Participants tweet their messages and are rewarded with points and badges.
“Game mechanics can encourage employees to dip their toes into new activities,” we believe. “Gamification has the potential to eliminate cultural or status biases that can skew outcomes. For instance, when higher-ranking employees (i.e., bosses) dominate discussions about innovation projects, other no-less-valuable voices may not be heard or given equal weight. Innovation games can help avoid these mistakes.”
Gamification can also encourage collaboration and constructive competition. Take the case of MAZZUM, as an Idea Management Solution based on SharePoint that engages hundreds of people and invites them to work together to solve innovation challenges. Details how the company grew out of the “Battle of Talents,” an annual student competition to discover Switzerland’s most promising entrepreneurial talents. Since the formation of the company in 2001, leading companies have used the ACAR concept to tackle their specific innovation and cultural challenges.
“From the start, MAZZUM was designed to be a game,” ACAR says. “Gamification is really the key to success. Call upon people’s basic instincts, give them the freedom to operate, let them experience and enjoy and create winners!”
For MAZZUM, organizers define participant roles based on the different types of people needed to innovate successfully:
1. The creative entrepreneur. This person is the initiator and spots the opportunity at the start, but does not necessarily have the capacity or capability to develop it further.
2. The talent. This person wants to participate, has no initial idea, but is skilled at elaborating and implementing ideas.
3. The investor. A technical or industry expert, or perhaps a senior manager, who is able to judge ideas, and can give useful feedback to teams and invest in potential winners.
They also define a results-oriented path that brings ideas from new to good and retains interaction and engagement for three months. An econometric business model ensures that the business case with the greatest potential tops the rankings at the end of the game.
“MAZZUM engages people, it’s fun and brings out the best in every participant,” says ACAR, a Swiss based SharePoint Development and Consulting Company. “It encourages people to go that extra mile and to overcome all existing boundaries because they want to win.”
“Innovation is a people business,” ACAR goes on. “How do you challenge people and keep them on board long enough to generate results? The basic psychological drivers of game dynamics can provide the answer. People want to be able to participate, express their own ideas, help to build a successful company, enjoy it and get recognition for it.”
Idea Market is a new module in Mazzum as a sourced marketplace for ideas that solve everyday problems and uncover interesting new opportunities. With the new feature people can invest and pledge money or Points to an idea.
The theme of Vanity Fair’s inaugural New Establishment Summit in San Francisco was “The Age of Innovation.” As overblown and overhyped as the word is these days, even a cynic like me has to admit it would be nice to know where innovation actually comes from.
Perhaps it’s even more important to understand where innovation doesn’t come from.
It doesn’t come from a blog, a book or an article. It doesn’t come from inspirational quotes and stories. It doesn’t come from LinkedIn Influencers or anyone you follow on Twitter. It doesn’t come from motivational speakers. And it most certainly doesn’t come from any kind of self-improvement or personal productivity.
Having worked with innovative people for decades in the high-tech industry, this, I can tell you with great certainty, is where innovation comes from.
Innovation comes from inside you. Ideas, inspiration and innovation only seem to come from outside you, but they don’t. They always come from inside you. The only exception is small teams…but only intimate groups in real time in the real world, never large-scale or online collaborations.
It comes from obsession. Albert Einstein believed light was special, unique. He was obsessed with light. Elon Musk is obsessed with manned space travel and electric cars, among other things. Every successful founder I’ve ever known was inspired by obsession. If you’re obsessed, you never need to be inspired by anything else.
Innovation comes from history. Microprocessor architecture comes almost entirely from the way mainframe and minicomputers were designed decades ago. So much innovation comes from ancient history it isn’t funny. Why reinvent the wheel when you don’t have to?
It comes from perseverance. According to my literary agent, authors tell her success is a matter of keeping yourself in the chair. Steve Jobs said, “You’ve got to have an idea or a problem or a wrong that you want to right that you’re passionate about, otherwise you’re not going to have the perseverance to stick it through. I think that’s half the battle right there.”
Innovation comes from focus, discipline and patience. These days, everyone is obsessed with squeezing every ounce of personal productivity and self-improvement out of themselves. That only takes you further away from innovation. Innovation comes from focusing on one thing and letting everything else fade to black. It’s the big picture that drives you and that’s also what drives you to come up with unique solutions to tough problems.
Related: 7 Surprising Truths About Mentors
It comes from the need to prove yourself. The human mind is surprisingly powerful, especially in terms of the need to prove yourself. While it usually manifests early in life, the motivation tends to stick with us and often becomes a self-fulfilling prophecy. It doesn’t even seem to matter if you know to whom you’re proving yourself – your father, yourself or teachers who said you’d never amount to anything.
Innovation comes from your subconscious. Brilliant ideas often come when you least expect them or when you’re not even paying attention. They may come to us in dreams, during meditation, in the shower, or when we’re otherwise preoccupied with some menial or repetitive task that allows our deeper emotions and thoughts to engage. And no, distracting yourself with games or social media does not qualify.
It comes from identifying problems. Over the course of my career I’ve noted how innovation comes from how people identify problems. Granted, there has to be a solution but the problem comes first and foremost. The reason is simple. Without a pressing problem, there’s no real need of a solution. And until you correctly identify the problem, your solution is suspect and lacking innovation. Always focus on the problem. What do people need or want to do that they can’t currently do or do cost-effectively?
The most important thing to know about innovation is that it’s not the same as invention. I might even go as far as to say that, in the world of startups, invention is sort of immaterial. Just come up with problems that need to be solved and solutions that are unique and that people can actually use. More often than not, that will do the trick.